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This web page beijingfashioncollective.com states the following, "UNCOVER platform for indie fashion design in China." Our analyzers saw that the website stated " Beijing Fashion Collective was happy to support the foundation of UNCOVER." The Website also said " A platform which is promoting contemporary independent fashion and apparel labels, designer collections and lifestyle products from and in China. It is a showcase and hub to connect brands and designers with a broader audience amongst media, retailers and consumers. The first edition took place during the Beijing Design Week 2016 in the Dashilar 大栅栏 subdistrict." The website's header had Beijing Creatives as the most important optimized keyword. It is followed by Beijing Fashion, Sustainable Sourcing, and Organic Fabrics which isn't as ranked as highly as Beijing Creatives. The next words beijingfashioncollective.com used was Upcycling Fabrics. Designer Photographer Lifestyle Roundtable was included but could not be understood by web engines.